AFTERMORROW begins with a simple question: what comes after tomorrow?
The name comes from After (what comes next) and Morrow (an old word for tomorrow). Together, AFTERMORROW describes the time beyond tomorrow, the days that have not arrived, the places we have yet to go, and the stories still waiting ahead.
For AFTERMORROW, the most exciting thing about the future is not knowing exactly what it will look like, but knowing that there is still so much left to live.
An ordinary morning. A last-minute plan. A trip you did not think too much about. A late night with friends. Or a day that feels like nothing special, but somehow becomes a memory.
AFTERMORROW makes clothes to live those days in.
Not pieces made for a single moment, but things you want to reach for again and again, worn one way today and another way tomorrow. Pieces that are easy enough to become part of everyday life, but still have enough character to feel like you.
We believe the best clothes are not necessarily the ones kept perfectly untouched. They can be the shirt you have worn countless times, the piece that has travelled with you to different places, slowly picking up traces of your life along the way.
AFTERMORROW does not try to predict the future. We simply make things good enough to bring with you as you move towards it.
There are still places to go. People to meet. Different versions of yourself to discover. And so many days still waiting to be lived.
The days we haven't lived yet.
